Verb Technology Company (NASDAQ: VERB) Makes Dramatic Pivot into Crypto
Verb Technology Company (NASDAQ: VERB), a social commerce platform best known for helping brands sell via livestream and social media, is preparing to make a dramatic pivot into crypto. The company announced plans to raise $558 million in a private placement deal that will fund its transition to becoming the first publicly traded company to adopt Toncoin (TON) as its primary treasury reserve asset.
TON Strategy Co. — A New Identity and Bold Direction
Following the transaction’s expected close around August 7, Verb will rebrand as TON Strategy Co., signaling a full-scale shift in its corporate strategy. The firm intends to allocate the majority of the capital toward acquiring Toncoin (TON) and participating in staking programs, aiming to become one of the largest institutional holders of the token globally. The deal is structured as a PIPE (private investment in public equity) and includes the sale of approximately 58.7 million shares at $9.51 per share—the stock’s closing price as of August 1.
A High-Profile Investor Syndicate
The offering attracted significant interest, with over 110 investors participating. Leading the round is Kingsway Capital, with key backing from Blockchain.com, Vy Capital, Ribbit Capital, and Graticule. Additional notable participants include Pantera Capital, ParaFi, Animoca Brands, Arrington Capital, Kraken, BitGo, FalconX, Hivemind Capital, The Open Platform (TOP), and CMCC Global.
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The company stated that 77% of the total raise will remain in cash reserves, while its planned TON position will represent roughly 5% of the current circulating market cap of the token.
Share Lockups and Long-Term Vision
Approximately 36% of the company’s share capital will be subject to lock-up agreements ranging from six to twelve months, signaling long-term investor alignment. The move positions TON Strategy Co. to play a unique role at the intersection of public markets and Web3 infrastructure, potentially setting a precedent for other firms to follow. With this bold pivot, the company is placing a major bet on TON’s ecosystem growth, staking its future on the rising utility of Telegram-linked blockchain technology.
Kosta Gushterov
Kosta has been working in the crypto industry for over 4 years. He strives to present different perspectives on a given topic and enjoys the sector for its transparency and dynamism. In his work, he focuses on balanced coverage of events and developments in the crypto space, providing information to his readers from a neutral perspective.
