Sports cooperation has always been a great opportunity for cryptocurrency companies to gain visibility. The renowned cryptocurrency exchange Kraken has reached an important agreement to partner with Atlético Madrid, a Spanish football club, and enter the sports industry.
Starting from the 2024 season, Kraken will become the official cryptocurrency and Web3.0 partner of Atlético Madrid, and its logo will be printed on the sleeves of both the men’s and women’s football teams.
This collaboration aims to combine the adoption of cryptocurrencies with the sports industry, providing new opportunities for Kraken and the football club’s fans.
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Animoca Brands accurately revealed the amount of cryptocurrency it currently holds.
By placing its logo prominently on the team jerseys, Kraken aims to increase its global visibility, drive innovation, and attract more users to the digital asset ecosystem.
Previously, BingX made similar attempts in the cryptocurrency field, such as its recent collaboration with Chelsea Football Club.
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