On October 16th, Kraken announced a partnership with Tottenham Hotspur Football Club. As a result, Kraken became the first official partner in the field of cryptocurrencies and Web3, and will sponsor both the men’s and women’s teams.
The goal of this collaboration is to enhance fan experience and educate them about cryptocurrency. Mayur Gupta, Chief Marketing Officer of Kraken, explained that cryptocurrencies are becoming increasingly popular in the UK. This partnership aims to support Kraken’s mission to promote global cryptocurrency adoption and financial freedom.
Ryan Norris, Chief Revenue Officer of Tottenham Hotspur, emphasized the club’s goal of driving innovation through this partnership and praised Kraken as a leader in the field. Both parties are excited to engage fans in new activities and experiences.
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In addition, Jesse Powell, co-founder of Kraken, recently quoted Donald Trump’s positive stance on cryptocurrencies when referring to Ethereum in Donald Trump’s 2024 presidential campaign. Despite recent attempts to assassinate him, Trump plans to speak at the Bitcoin conference in Nashville.
The football industry is increasingly embracing cryptocurrencies, with Cristiano Ronaldo launching a new NFT series with Binance in May, showcasing highlights from his career. This trend reflects football clubs’ growing efforts to interact with fans through digital assets.
